Our Work

Raising Finance

These case studies represent just a small selection of the projects we have worked on, but we hope will give you an idea of the breadth of our experience.

Case Study: Avnio
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Case Study: Avnio

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  • Caldey Corporate Finance led by Adrian Dray and Janine Vitali advised the Board and founder Tobias Dawes on securing funding and the ongoing scaling of the business.
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Avnio is a business-to-business (B2B) Software as a Service (SaaS) company that has created a suite of automated RFP and sales solutions that make tendering and selling easier, enabling clients to focus their efforts on the most appropriate opportunities, while winning those tenders more efficiently and quickly. Avnio works closely with Global Leader Salesforce, which provides the cloud platform that hosts Avnio’s technology. Having seen the power of the Avnio suite of solutions, Salesforce has a strategic initiative to roll out Avnio across their own global sales function as well as becoming a key channel partner, selling Avnio products as part of their own overall solutions offering.

Both Adrian Dray and Janine Vitali from Caldey were introduced to the Founder and CEO, Tobias Dawes, over a year ago when the business was engaged with potential funding partners. The business was not in a position to close the funding round at that point and Adrian and Janine remained as advisors to assist with the development of the business plan and prepare it for investment. Felicis Ventures, a West Coast based tech fund, focussed on backing founders building iconic companies that disrupt the norm, approached Avnio in December 2021 to invest in the business. With Adrian and Janine’s oversight, this significant funding was concluded in January 2022. From their initial advisory role, Adrian and Janine continue to be Avnio’s trusted advisors overseeing the finance and operations of this global business personally as well as continuing to provide key support to the Founder and CEO Tobias as the business scales and expands globally, notably in North America and EMEA.

“Adrian and Janine from Caldey were introduced to me over a year ago when we were engaged with other potential funding partners. From that initial support role, they have become truly trusted advisors; their dedication, commitment and professionalism to Avnio and me personally has been invaluable during this period in what is a challenging time in a two year old rapidly growing and evolving tech business. Their support has been constant, and they have been available evenings and weekends closing this key round of fund raising.”

Tobias Dawes – Founder, Avnio

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Highlights from other work related to Raising Finance:

  • Advising the management team on sourcing funding for the further development of Computer Games
  • Technology Sector
  • -Secured funding from a major Venture Capital investor in the UK
Case Study: Alliance Pharmaceuticals
  • Advising the management team on sourcing funding for the acquisition of specific drug lines from major pharmaceutical companies
  • Pharmaceutical Sector
  • Sourced funding linked to revenue and profit streams from these drug lines that allowed management to maintain their 100% of equity of Alliance Pharmaceuticals before its eventual flotation
Case Study: Impulse Logic
  • Advising the shareholders of Impulse Logic, a Retail Software business
  • Retail Software Sector
  • Sourced additional finance to enable the business to grow through its continued work with major organisations servicing the Grocery industry
Case Study: Surrey Satellite
  • Advising the University of Surrey, the owners of Surrey Satellite Technology Limited, on sourcing additional funding
  • Space Technology Sector
  • Successfully sourced and secured finance from Elon Musk’s space technology business, SpaceX
  • Advised the management team and institutional shareholders fund raising for the future development of the business
  • Technology Sector
  • Secured funding from major European, German based funder at a premium valuation
Case study: Zinc Ahead
  • Advising the founders on sourcing funding to de-risk their investment and support the business during its growth
  • Software Sector
  • Secured funding from a major US investor, having received 40 offers of finance. US Investor, with the founders, grew the business, eventually selling at a premium price
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